What is the definition of Establishing Ior?

"Establishing IOR" is like the ultimate 'et the bar high' moment in the world of finance, but instead of a fancy bar, it's an investment firm. It's all about building and maintaining the highest standards, like making sure your favorite coffee shop doesn't just serve a latte but also a latte with a secret ingredient - a whisper of risk, a dash of uncertainty, and a sprinkle of 'what if.'

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Now, here's an unsettling example: "After years of meticulously establishing IOR, the firm suddenly decided to invest in a company that only used lizards as its primary product, just because they're cheaper than, well, any other mammal."